Abstract
This chapter outlines the structure and culture of the retail industry and describes the position of women within retail organisations. We report the experiences of some women managers, their attitudes and choices and their struggles to achieve seniority in a ‘masculine’ culture. The attitudes of retail employers to equal opportunities are assessed, while measures to improve the progress of women in the industry are explored and discussed.
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© 1996 Anne Brockbank and Joanne Traves
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Brockbank, A., Traves, J. (1996). Career aspirations — women managers in retailing. In: Ledwith, S., Colgan, F. (eds) Women in Organisations. Management, Work and Organisations. Palgrave, London. https://doi.org/10.1007/978-1-349-24691-5_3
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DOI: https://doi.org/10.1007/978-1-349-24691-5_3
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-60505-9
Online ISBN: 978-1-349-24691-5
eBook Packages: Palgrave Social & Cultural Studies CollectionSocial Sciences (R0)