European business organisations



Having taken a macro view of European business in the first four chapters, particularly the environment within which it operates, this chapter considers the micro perspective. This means that the focus is now on the business as an entity in its own right. In particular, consideration will be given to the main types of business organisation operating in Europe and the relative strengths and weaknesses of each. The structure of business organisations will be reviewed and the changes in these structures will be analysed. The chapter concludes with case studies from the automobile industry.


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© Neil Harris 1996

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