Strategy, Sexuality and the Stratosphere: Airlines and the Gendering of Organisations

  • Albert J. Mills
Part of the Explorations in Sociology book series (EIS)

Abstract

The study of strategic management focuses upon the relationship between strategy and organisational outcomes (Chandler, 1966; Rumelt, 1986; Kantrow, 1983) but rarely on interpersonal outcomes, such as self-esteem and gendered identity. Following on the recent work of Acker (1991) and the UMIST studies (Knights and Sturdy, 1987; Morgan and Knights, 1991; Kerfoot and Knights, 1993), this chapter examines the relationship between the dynamics of corporate strategy and the gendered nature of work.

Keywords

Europe Transportation Marketing Assure Liner 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

References

  1. Acker, J. (1991), ‘Thinking about Wages: Thé Gendered Wage Gap in Swedish Banks’, Gender & Society, 5, pp. 390–407.CrossRefGoogle Scholar
  2. Acker, J. (1992) ‘Gendering Organisational Theory’, in Mills, A. J and Tancred, P. (eds), Gendering Organisational Analysis (London: Sage), pp. 248–60.Google Scholar
  3. Arnold, W. L. and Brown, J. L. (1986), ‘Tracking Strategy in the Airlines: PWA 1945–84’, Canadian Journal of Administrative Science, 3: 2, pp. 171–203.CrossRefGoogle Scholar
  4. Bamford, J. (1986), Croissants at Croydon: The Memoirs of Jack Bamford (Sutton, Surrey: Sutton Libraries & Arts Services).Google Scholar
  5. Cadogan, M. (1992), Women with Wings (London: Macmillan).Google Scholar
  6. Chandler, A. D., Jr (1966), Strategy and Structure (Garden City, NY: Doubleday).Google Scholar
  7. Child, J. (1972), ‘Organisation, Structure, Environment and Performance — The Role of Strategic Choice’, Sociology, 6: 1, pp. 1–22.CrossRefGoogle Scholar
  8. Condit, J. (1984), Wings over the West: Russ Baker and the Rise of Pacific Western Airlines (Madeira Park, BC: Harbour).Google Scholar
  9. Escott, Squadron Leader B. E. (1989) Women in Air Force Blue (Northamptonshire: Patrick Stevens).Google Scholar
  10. Gil, A. (1990), ‘Air Transport Deregulation and its Implication for Flight Attendants’, International Labour Review, 129: 3, pp. 317–331.Google Scholar
  11. Hampden-Turner, C. (1990), Corporate Culture: From Vicious to Virtuous Circles (London: Hutchinson/Economist Books).Google Scholar
  12. Harper, H. (1930), The Romance of a Modern Airway (London: Sampson Low, Marston).Google Scholar
  13. Hearn, J. and Parkin, P. W. (1987), ‘Sex’ at ‘Work’: The Power and Paradox of Organisational Sexuality (Brighton: Wheatsheaf).Google Scholar
  14. Hochschild, A. R. (1983), The Managed Heart: Commercialization of Human Feeling (Berkeley, CA: University of California Press).Google Scholar
  15. Hudson, K. and Pettifer, J. (1979), Diamonds in the Sky: A Social History of Air Travel (London: The Bodley Head/BBC Publications).Google Scholar
  16. Kane, P. (1975), Sex Objects in the Sky (Chicago, IL: Follett).Google Scholar
  17. Kantrow, A. M. (ed.) (1983), Survival Strategies for American Industry (New York: John Wiley/Harvard Business Review).Google Scholar
  18. Keith, R. A. (1973), Bush Pilot with a Brief Case. The Happy-go-Lucky Story of Grant McConachie (Don Mills, Ontario: Paperjacks).Google Scholar
  19. Kerfoot, D. and Knights, D. (1993), ‘Management, Masculinity and Manipulation: from Paternalism to Corporate Strategy in Financial Services in Britain’, Journal of Management Studies, 30:4, July, pp. 659–77.CrossRefGoogle Scholar
  20. Knights, D. and Sturdy, A. (1987), ‘Women’s Work in Insurance — Information Technology and the Reproduction of Gendered Segregation’, in Women and Information Technology, ed. Davidson, M. J. and Cooper, C. L. (London: Wiley).Google Scholar
  21. Lasserre, P. and Putti, J. (1990), Business Strategy and Management (Singapore: Times Academic Press).Google Scholar
  22. Learmoth, B., Nash, J. and Cluett, D. (1983), The First Croydon Airport, 1915–1928 (Sutton: Sutton Libraries & Arts Services).Google Scholar
  23. McCafferty, D. (1988), Billy Bishop: Canadian Hero (Toronto: James Lorimer).Google Scholar
  24. Mills, A. J. (1993a), ‘Managing Subjectivity, Silencing Diversity: Organisational Imagery in the Airline Industry — The Case of British Airways’, paper presented at the Eastern Academy of Management Annual Meeting, Providence, RI, May.Google Scholar
  25. Mills, A. J. (1993b), ‘Corporate Image, Gendered Subjects and the Company Newsletter — The Changing Faces of British Airways’, paper presented at the European Group for Organisation Studies Meeting, Paris, July.Google Scholar
  26. Mills, A. J. (1994a), ‘Dueling Discourses — Desexualization versus Eroticism in the Corporate Framing of Female Sexuality: Images of British Airways, 1945–60’, paper presented at the British Sociological Association Annual Conference, University of Central Lancashire, Preston, 28–31 March.Google Scholar
  27. Mills, A. J. (1994b), ‘The Gendering of Organisational Culture: Social and Organisational Discourses in the Making of British Airways’, Proceedings of the Women in Management Section, Administrative Sciences Association of Canada Annual Meeting, Halifax, Nova Scotia, 25–28 June.Google Scholar
  28. Mills, A. J. (1994c), ‘Gendering Organisational Culture: From Theory to Analysis — Identifying Discriminatory Discourses in the Making of British Airways’, paper presented at the Business History Section of the Administrative Sciences Association of Canada Annual Meeting, Halifax, Nova Scotia, 25–28 June.Google Scholar
  29. Mills, A. J. (1994d), ‘No Sex Please, we’re British Airways — A Model for Uncovering the Symbols of Gender in British Airways’ Culture, 1919–1991’, paper presented at the Conference on Organisational Symbolism, Calgary, 10–13 July.Google Scholar
  30. Mills, A. J. and Helms Hatfield, J. C. (1994), ‘Air Canada vs. Canadian: “Competition” and “Merger” in the Framing of Airline Cultures’, paper presented at the Metaphors in Organisational Theory and Behaviour Conference, London, 28–30 July.Google Scholar
  31. Mintzberg, H., Brunet, J. P. and Waters, J. A. (1986), ‘Does Planning Impede Strategic Thinking? Tracking the Strategies of Air Canada from 1937 to 1976’ in Lamb, R. and Shrivastava, P. (eds), Advances in Strategic Management, vol. 4 (Greenwich, CT: JAI Press), pp. 3–41.Google Scholar
  32. Morgan, G. and Knights, D. (1991), ‘Gendering Jobs: Corporate Strategies, Managerial Control and Dynamics of Job Segregation’, Work, Employment & Society, 5: 2, pp. 181–200.CrossRefGoogle Scholar
  33. Nielsen, G. P. (1982), From Sky Girl to Flight Attendant (New York: ILR Press).Google Scholar
  34. O’Brien, G. (1983), ‘Negotiating Order in the Workplace: The Case of the Air Hostess’, Journal of Irish Business and Administrative Research 5:2, pp. 3–13.Google Scholar
  35. Penrose, H. (1980), Wings Across the World: An Illustrated History of British Airways (London: Cassell).Google Scholar
  36. Rumelt, R. P. (1986), Strategy, Structure, and Economic Performance (Boston, MA: Harvard Business School).Google Scholar
  37. Sampson, A. (1984), Empires of the Sky: The Politics, Contests and Cartels of World Airlines (New York: Random House).Google Scholar
  38. Saxton, M. J., Phillips, J. S. and Blakeney, R. N. (1991), ‘Antecedents and Consequences of Emotional Exhaustion in the Airline Reservation Service Sector’, Human Relations, 44: 6, pp. 583–95.CrossRefGoogle Scholar
  39. Serling, R. (1983), Howard Hughes’ Airline: An Informal History of TWA (New York: St Martin’s/Marek).Google Scholar
  40. Warren, M. A. (1980), The Nature of Women: An Encyclopedia and Guide to the Literature (Inverness, CA: Edgepress).Google Scholar
  41. Weeks, J. (1986), Sexuality (London: Tavistock).CrossRefGoogle Scholar
  42. Wright, C. (1985), Tables in the Sky: Recipes from British Airways and the Great Chefs (London: W. H. Allen).Google Scholar

Copyright information

© British Sociological Association 1996

Authors and Affiliations

  • Albert J. Mills

There are no affiliations available

Personalised recommendations