Strategy, Sexuality and the Stratosphere: Airlines and the Gendering of Organisations

  • Albert J. Mills
Part of the Explorations in Sociology book series (EIS)


The study of strategic management focuses upon the relationship between strategy and organisational outcomes (Chandler, 1966; Rumelt, 1986; Kantrow, 1983) but rarely on interpersonal outcomes, such as self-esteem and gendered identity. Following on the recent work of Acker (1991) and the UMIST studies (Knights and Sturdy, 1987; Morgan and Knights, 1991; Kerfoot and Knights, 1993), this chapter examines the relationship between the dynamics of corporate strategy and the gendered nature of work.


Gender Relation Airline Industry Service Strategy International Civil Aviation Organisation Flight Attendant 
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© British Sociological Association 1996

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  • Albert J. Mills

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