AIDS (seeTable 19.5) was always going to be different to other diseases. It made us discuss taboo topics like sex and drugs, it made us watch embarrassing television demonstrations of how to put a condom on a carrot, and it made us accept that the only protection from it is to change our behaviour. Doctors have got no cures to offer, but psychologists have studied behaviour for over a century so surely they can tell us something. The health threat posed by AIDS presented psychology with a very real challenge and provoked a large body of research.
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