Branch Location and Distribution

  • Arthur Meidan


As the roles and functions of financial services continue to grow in most countries, pressures are building up for more efficient distribution systems. Historically, financial services have essentially been retail outlets. Although in the last twenty years or so the roles of the branches have changed, financial services customers still regard convenience of delivery as being decisive when choosing a financial organisation. Moreover, location decisions involve longterm commitment of resources and as such have implications on the long-term profitability of the bank, building society or insurance company.


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Copyright information

© Arthur Meidan 1996

Authors and Affiliations

  • Arthur Meidan
    • 1
  1. 1.Sheffield University, Management SchoolUK

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