The present study attempts to analyse a wide range of topics associated with the political and economic integration of western Europe. The nature of the 1992 programme, based on the Single European Act of 1987, in particular is far-reaching, and many of the effects of its associated laws, policies and initiatives have yet to be realised in full. Given this, it was decided that the best way to analyse the present extent of change in European industry was to try to combine general considerations with an examination of a relatively small number of industries in some depth. It was hoped that, if the selected industries were chosen carefully with regard to their ‘representativeness’, generalisations might be possible across a wider range of European industries.
KeywordsEurope Transportation Marketing
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