Markets and Marketing

  • Patricia M. Hillebrandt
  • Jacqueline Cannon
  • Peter Lansley

Abstract

This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7). Under the contracting heading the response of contractors to falling workload and profits is briefly examined. A fuller study of contracting markets is undertaken in Chapter 5.

Keywords

Europe Income Marketing Turkey Expense 

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Reference

  1. 1.
    Geroski, Paul and Gregg, Paul ‘Corporate Restructuring in the UK during the Recession’, Business Strategy Review, Vol. 5, No. 2, Summer 1994, pp. 1–19.CrossRefGoogle Scholar

Copyright information

© Patricia M. Hillebrandt, Jacqueline Cannon and Peter Lansley 1995

Authors and Affiliations

  • Patricia M. Hillebrandt
    • 1
  • Jacqueline Cannon
    • 2
  • Peter Lansley
    • 1
  1. 1.University of ReadingUK
  2. 2.Construction Forecasting and Research LtdUK

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