Markets and Marketing
This chapter highlights the reduction in the scope of the domestic construction business (Section 4.2). It deals with the main markets in which construction firms operate, namely contracting (4.3), housing (4.4), property (4.5), mining and minerals (4.6), and international businesses (4.7). Under the contracting heading the response of contractors to falling workload and profits is briefly examined. A fuller study of contracting markets is undertaken in Chapter 5.
KeywordsCash Flow Local Firm Core Business Property Development Construction Company
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