Setting the Context

  • Steve Baron
  • Kim Harris


In the previous chapter, through use of the story, we have identified a number of important components of a service experience. Interest in these components has resulted in research and an established body of knowledge of services marketing.


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Setting the Context

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Copyright information

© Steve Baron and Kim Harris 1995

Authors and Affiliations

  • Steve Baron
  • Kim Harris

There are no affiliations available

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