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Customer and Consumer Relations

  • Norman Stone
Chapter
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Abstract

We’ve all heard of the shop assistant who said ‘No, we don’t have any No. 3 widgets in stock. There just isn’t the demand, and you’re the fourth person I’ve told today.’ The astonishing thing is that the story is true, not necessarily literally, but in the sense that it illustrates an attitude which is not uncommon, even in a recession.

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Notes and References

  1. 1.
    David Perkins, ‘Loyalty Marketing Services’, Management Today, January 1994.Google Scholar
  2. 2.
    A. Bullock, O. Stallybrass, S. Trombley (eds), Dictionary of Modern Thought, Fontana, 1988.Google Scholar
  3. 5.
    Bernard Dubois and Renato Zancan Marchetti in Perspectives on Marketing Management edited by M. J. Baker, Vol. 3, John Wiley, 1993.Google Scholar
  4. 6.
    David Jobber ‘What Makes People Buy?’, Effective Industrial Marketing edited by Norman Hart, Kogan Page, 1994.Google Scholar

Copyright information

© Norman Stone 1995

Authors and Affiliations

  • Norman Stone

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