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Corporate and Financial Relations

  • Norman Stone
Chapter
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Abstract

Every firm, every government department, every school and college, every charity, has an image (what it looks like from the outside). Most of these images are unplanned, made up of the style of doing business, the attitude of the staff, the way customers and suppliers are treated, or even the appearance of the buildings. Image is the result of a host of such impressions, major and minor.

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Notes and References

  1. 2.
    Wally Olins, Corporate Identity Thames & Hudson, 1989.Google Scholar
  2. 11.
    Barrie Pearson, Successful Management Buyouts Livingstone Fisher plc, 1993.Google Scholar

Copyright information

© Norman Stone 1995

Authors and Affiliations

  • Norman Stone

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