Research and Public Relations
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Although Roger Corbin was actually talking about how to choose an advertising agency, his assertion that every source of information is useful should be displayed in letters of gold above every PR desk in the land. It is not that every piece of information is necessarily as useful as every other — data overload can be bad for your health — but you cannot afford to discard any source without first extracting from it all you can use.
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Notes and References
- 2.Christopher West, ‘Getting the Information’, Effective Industrial Marketing, edited by Norman Hart, Kogan Page, 1994.Google Scholar
- 6.Nigel Holmes, Designer’s Guide to Creating Charts and Diagrams Watson Guptill, 1985.Google Scholar
- 8.Colin Morris, What the Papers Didn’t Say Epworth Press, 1971.Google Scholar