Organising and Training for Excellence

  • Norman Stone


If there was a best way to organise public relations, everybody would be doing it, but they aren’t, because there isn’t. What determines the difference is often just the sheer size of the organisation. An international pharmaceutical giant might find that what works best is to have one type of structure for its brand PR and another for corporate affairs. For the brands, public relations would simply be a sub-function of brand marketing, with the specific tasks of marketing support and customer relations.


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Notes and References

  1. 3.
    Charles Handy, Gods of Management 3rd edn, Century, 1991.Google Scholar
  2. 5.
    Wendy Hirsh, What Makes a Manager? Institute of Manpower Studies, 1988.Google Scholar

Copyright information

© Norman Stone 1995

Authors and Affiliations

  • Norman Stone

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