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Media Relations

  • Norman Stone
Chapter
  • 30 Downloads

Abstract

Whatever medium they are working in, from national television to house magazine, scientific journal to local freesheet, journalists have four main interests:
  • a good story.

  • a story that is better than their competitors’

  • a story that is better than their competitors’ and also true

  • a story, better than their competitors’, that is true and also in the public interest

And the greatest of these — by far — is a good story. The question is, how can you make sure it is your story?

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Notes and References

  1. 1.
    Quoted in Nicholas Coleridge’s Paper Tigers Heinemann, 1993.Google Scholar
  2. 2.
    IPR Student Group’s ‘Meet the Press’ event, reported in Public Relations January 1994.Google Scholar
  3. 3.
    Survey by Grice West, reported in Public Relations January 1994.Google Scholar
  4. 6.
    Adrian Berkeley, LLB, FRSA, in The 1994 Directory of Professional Photography, British Institute of Professional Photography, 1994.Google Scholar
  5. 11.
    Frank Jefkins, Press Relations Practice Intertext, 1968.Google Scholar
  6. 18.
    Fred Plester, Bedfordshire on Sunday Editor of the Year 1987 and 1988.Google Scholar

Copyright information

© Norman Stone 1995

Authors and Affiliations

  • Norman Stone

There are no affiliations available

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