Abstract
Whatever medium they are working in, from national television to house magazine, scientific journal to local freesheet, journalists have four main interests:
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a good story.
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a story that is better than their competitors’
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a story that is better than their competitors’ and also true
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a story, better than their competitors’, that is true and also in the public interest
And the greatest of these — by far — is a good story. The question is, how can you make sure it is your story?
What’s going on, and have we got the best stories?
Rupert Murdoch 1
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Notes and References
Quoted in Nicholas Coleridge’s Paper Tigers Heinemann, 1993.
IPR Student Group’s ‘Meet the Press’ event, reported in Public Relations January 1994.
Survey by Grice West, reported in Public Relations January 1994.
Adrian Berkeley, LLB, FRSA, in The 1994 Directory of Professional Photography, British Institute of Professional Photography, 1994.
Frank Jefkins, Press Relations Practice Intertext, 1968.
Fred Plester, Bedfordshire on Sunday Editor of the Year 1987 and 1988.
Copyright information
© 1995 Norman Stone
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Stone, N. (1995). Media Relations. In: The Management and Practice of Public Relations. Palgrave, London. https://doi.org/10.1007/978-1-349-24158-3_10
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DOI: https://doi.org/10.1007/978-1-349-24158-3_10
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