What Public Relations Can Do
Every business has a range of publics. These include the institutions and individuals who provide the finance for the business, the men and women who work in it and the families living near it. The customers who buy from it and the suppliers who sell to it, the consumers who actually use its products or services, and the competitors who want those customers and consumers for themselves: these, too, are publics.
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Notes and References
- 1.P. W. Atkins, The Creation, W. H. Freeman, 1981.Google Scholar
- 7.Norman Stone, How to Manage Public Relations McGraw-Hill, 1991.Google Scholar
- 10.Michael G. Morgan, ‘Deciding to Visit the Osteopath’, Inter Medica, Vol. 1, No. 11 (1993).Google Scholar
- 20.Tim Felton, Horse and Hound July 1993.Google Scholar