Tomorrow’s organization depends on its ability to create meaningful futures (see Figure 9.1). Its products and services are increasingly intangible and designed to appeal to the intangibles of customer value. Its raw materials are increasingly the intangibles of ideas, imagination, knowledge, commitment, purposefulness, enthusiasm, care and values. Only for as long as people see the future in what they do can they be the source of the necessary intangible raw materials. Tomorrow’s organization’s unwritten contract with its people is its commitment to the creation of future-generating possibilities.
KeywordsHuman Capital Business Process Psychological Contract Organizational Innovation Creative Destruction
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