Marketing pp 113-122 | Cite as

The Marketing Audit

  • Martin Christopher
  • Malcolm McDonald
Chapter

Abstract

A marketing audit is an integral part of the wider management audit. In order to explain what a marketing audit is, it is necessary to explain firstly what the audit process is and how it relates to business disciplines other than finance, and secondly to explain what a management audit is.

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Martin Christopher and Malcolm McDonald 1995

Authors and Affiliations

  • Martin Christopher
    • 1
  • Malcolm McDonald
    • 1
  1. 1.Cranfield University School of ManagementUK

Personalised recommendations