Abstract
In this chapter we turn our attention to methods of determining the size of the sales force, establishing sales territories, setting sales objectives and managing the sales force effort.
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© 1995 Martin Christopher and Malcolm McDonald
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Christopher, M., McDonald, M. (1995). Managing the Sales Force. In: Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-23858-3_15
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DOI: https://doi.org/10.1007/978-1-349-23858-3_15
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-62587-3
Online ISBN: 978-1-349-23858-3
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