Abstract
In this chapter we shall explore the role of direct selling in the marketing mix, and the sales process itself. We shall also discuss the role of sales promotion. For convenience, the words ‘salesman’ and ‘he’ have been used. The authors recognise that salespeople are frequently women and no offence is intended.
This is a preview of subscription content, log in via an institution.
Preview
Unable to display preview. Download preview PDF.
Author information
Authors and Affiliations
Copyright information
© 1995 Martin Christopher and Malcolm McDonald
About this chapter
Cite this chapter
Christopher, M., McDonald, M. (1995). Sales Force Strategy. In: Marketing. Palgrave, London. https://doi.org/10.1007/978-1-349-23858-3_14
Download citation
DOI: https://doi.org/10.1007/978-1-349-23858-3_14
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-62587-3
Online ISBN: 978-1-349-23858-3
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)