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SAS Scandinavian Airlines: Strategic Alliances in the Making

  • Oliver L. Landreth

Abstract

Among those in the travel industry, and more specifically air travel, the mere mention of SAS Scandinavian Airlines brings forth comments of envy and admiration as well as fear. Consistently rated as one of the world’s best airlines in terms of safety, punctuality and service, it has proved to be one of Europe’s most successful and competitively aggressive airlines, with a knack not only for survival but also for profitability in the face of hard times. This has been the case since 1981, when Jan Carlzon was named Chief Operating Officer of the Group (after entering in 1980 as Chief Executive Officer of SAS) and began the now-legendary turnaround of a company then in financial trouble.

Keywords

Chief Executive Officer Business Traveller American Airline Chief Operating Officer British Airway 
These keywords were added by machine and not by the authors. This process is experimental and the keywords may be updated as the learning algorithm improves.

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Copyright information

© Oliver Linton Landreth 1992

Authors and Affiliations

  • Oliver L. Landreth

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