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Reason: the Resources of Argument

  • Robert Cockcroft
  • Susan M. Cockcroft
Chapter

Abstract

We have now come to the third structural principle of persuasion, logos; as always, we must emphasise its integral relationship with ethos and pathos in the persuasive interaction. It is still important to remember that our tripartite division of the sources of persuasion should be seen not as a linear sequence, but as a simultaneous process. Our earlier ‘freeze frame’ analogy is worth recalling here; the speaker, caught momentarily as an attitude is being conveyed, may simultaneously be projecting an emotion, and/or framing an argument. The persuader’s personality or stance, together with his or her emotional engagement with the audience, determine the choice of persuasive arguments. This choice (as the persuasive interaction develops), also works in reverse, as argument in its turn will modify emotional orientation and stance.

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Notes

  1. 2.
    A compact and reasonably readable English version of Ramus’s logic is that produced by the Scotsman, Roland McIlmayne — The Logicke of the Moste Excellent Philosopher P. Ramus Martyr, London 1574 (Menston: Scolar Press facs., 1968). The standard form of Ramistic rhetoric is represented in English (with lavish illustrations from Sidney’s Arcadia) by Abraham Fraunce’s Arcadian Rhetoricke, 1588. See the modern edition by Ethel Seaton (Oxford: Oxford University Press, 1950). A searching critique of Ramus will be found in W. Ong, Ramus, Method and the Decay of Dialogue (Cambridge, Mass., 1958).Google Scholar
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    The old technique of definition is still taught in traditional logics written in modern times — e.g. in A. A. Luce, Teach Yourself Logic (London: English Universities Press, 1958) pp. 27–30 (definition), 129–30 (the predicables, including differentia).Google Scholar
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Copyright information

© Robert Cockcroft and Susan M. Cockcroft 1992

Authors and Affiliations

  • Robert Cockcroft
    • 1
  • Susan M. Cockcroft
    • 2
  1. 1.University of NottinghamUK
  2. 2.Derby Tertiary CollegeMackworthUK

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