Abstract
The issues to be addressed in Chapter 19 include:
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1
The relationship between organisational structure and strategy formulation.
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2
The influence of business functions on business orientations.
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3
The concepts of organisational climate, corporate personality and culture as factors affecting business organisation and practice.
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4
The development of a marketing-orientated organisation.
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5
The notions of corporate vision, mission and strategic intent.
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6
Implementing marketing.
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Notes and References
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(May-June 1989).
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© 1992 Michael J. Baker
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Baker, M.J. (1992). Developing a Marketing Culture. In: Marketing Strategy and Management. Palgrave, London. https://doi.org/10.1007/978-1-349-22167-7_19
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DOI: https://doi.org/10.1007/978-1-349-22167-7_19
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