Prologue

  • Michael J. Baker
Chapter

Abstract

Prologues, like overtures, are intended to achieve at least three objectives:
  1. 1

    To establish the point of departure;

     
  2. 2

    To indicate the direction in which one is to proceed; and

     
  3. 3

    To introduce some of the themes which will be encountered as the plot unfolds.

     

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Notes and References

  1. 1.
    ‘Marketing Strategy: new directions of theory and research’.Google Scholar
  2. 2.
    These are discussed at some length in Chapter 19.Google Scholar

Copyright information

© Michael J. Baker 1992

Authors and Affiliations

  • Michael J. Baker

There are no affiliations available

Personalised recommendations