The Films: Narrative Themes

  • Janet Thumim

Abstract

The Filems: Having considered the concept of popularity as it is applied to the cinema, and having sketched the broad outlines of social history in the UK during our period it is now time to turn our attention to the films themselves.1 In this chapter we shall attend to the general thematic features typical of the majority of films popular in the mid-forties, mid-fifties and mid-sixties, and to the two aspects of the cinema which particularly inflected marketing strategies, audience choices and, most important, audience readings of film — which are genre and stars.

Keywords

Sugar Europe Marketing Coherence Expense 

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Copyright information

© Janet Thumim 1992

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  • Janet Thumim

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