Trading Relationships: Home Selling and Petty Enterprise in Women’s Lives
The idea of a culture of enterprise conjures up a population of free-floating, innovative sole traders and small businesses tirelessly launching new goods into circulation in ever-newer markets. However, this chapter draws attention to some types and aspects of enterprise so close to home and constitutive of everyday life that they can be seen to be neither free-floating nor independent of people’s ordinary knowledge. Yet only some participants in these processes are in a position to exploit such activities to build up more conventionally recognisable ‘businesses’. This holds particular implications for present re-evaluations of womens’ work as enabling but not controlling what comes to be seen as successful enterprise.
KeywordsMarketing Expense Production Line Bedding
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