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Organisational Buying

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Marketing and Property People

Part of the book series: Macmillan Building and Surveying Series ((BASS))

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Abstract

Management Today recently ran a feature article which dealt with the benefits and problems of relocating firms from the high-cost South East of England to other parts of the country. Within the article they considered availability and costs of property, staff, benefit schemes and a range of other topics of specific interest to chief executive officers considering costs and benefits of corporate relocation.

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References and further reading

  • P. Kotler and G. Armstrong (1989), Principles of Marketing, 4th edition, Prentice-Hall International pp. 171–2

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  • Management Today (May 1989)

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  • A.H. Maslow (1954), Motivation and Personality, Harper & Row, New York

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  • T. Peters, In Search of Excellence (Audio tape – Secrets of Success), Hamlyn Books on Tape

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  • P.N. Turnbull and M.T. Cunningham (1981 ), International Marketing and Purchasing, Macmillan Press, London

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© 1991 Owen Bevan

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Bevan, O.A. (1991). Organisational Buying. In: Marketing and Property People. Macmillan Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-21597-3_4

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