Abstract
One of my favourite activities is asking residential estate agents what they sell. This is a typical question/response sequence which could have come from any of 20 to 30 different lecture sessions where the audiences have comprised property people ranging from the most raw recruit to highly experienced property professionals.
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References and further reading
P.F. Drucker (1985), Innovation and Entrepreneurship, Harper & Row, New York pp. 22, 23
P. Kotler and G. Armstrong (1989), Principles of Marketing, 4th edition, Prentice‐Hall International pp. 4, 5, 180, 244, 296, 297, 681
A. Maslow (1985), Motivation and Personality, New York Times Book Co Inc, pp. 37, 55, 57
W. Meyers, op. cit.
A Mitchell, op. cit.
N. Stephens (1981 ), The Practice of Estate Agency, Estates Gazette p. 26
V. Packard (1957), The Hidden Persuaders, Penguin
G. Zaltman and M. Wallendorf (1979), Consumer Behavior, John Wiley & Sons, New York
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© 1991 Owen Bevan
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Bevan, O.A. (1991). The Product. In: Marketing and Property People. Macmillan Building and Surveying Series. Palgrave, London. https://doi.org/10.1007/978-1-349-21597-3_2
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DOI: https://doi.org/10.1007/978-1-349-21597-3_2
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