This book has attempted to offer an analysis of the social function and ideological work of the women’s magazine in modern patriarchal and capitalist culture. We have seen that the women’s magazine has undergone a variety of major transformations in terms of its content and form since its first appearance in the late seventeenth century, but that it has also retained a remarkable continuity in terms of its address to readers and its social function. Most importantly, we have argued that the pleasures of the magazine for its women readers cannot be understood as ‘innocent’, nor separated from their ideological function in women’s lives. There has not been time or space fully to develop some of the issues we have raised and this conclusion serves as an attempt to open out, rather than foreclose, further consideration of the women’s magazine as a feminocentric popular form.
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