Abstract
In 1983 the National Pharmaceutical Association (NPA) introduced a campaign to raise the profile of the pharmacist in the community. The ‘Ask your pharmacist, you’ll be taking good advice’ campaign was designed to encourage the public to consult their pharmacist for health advice and for the treatment of minor symptoms. The decision-making process leading to people seeking professional health care or advice, as we have seen in chapter three, is not ‘triggered’ simply by the onset or the severity of symptoms. What is more significant is how the symptoms are perceived and interpreted. Furthermore, actions taken in response to symptoms are mediated by other factors such as the ‘costs’ and ‘benefits’ of seeking help, and the responses of friends, colleagues and relatives, to an individual’s illness.
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Further Reading
Morgan, M. et al. (1985) Sociological Approaches to Health and Medicine, London, Routledge and Kegan Paul. Chapters Two and Three.
Fitzpatrick, R. et al. (1984) The Experience of Illness, London, Tavistock. Chapter Two.
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Harding, G., Nettleton, S., Taylor, K. (1990). Lay Health Beliefs and ‘Help-Seeking’ Behaviour. In: Sociology for Pharmacists. Palgrave, London. https://doi.org/10.1007/978-1-349-21149-4_4
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DOI: https://doi.org/10.1007/978-1-349-21149-4_4
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