International, or ‘multi-country’ research has grown in importance over recent years. There are many pitfalls in conducting international research and it is as well to ensure that any research programmes take full account of local market differences. At the same time there are many advantages in collecting similar and comparable data across different markets which will require a centrally co-ordinated approach to research.
KeywordsInternational Research Market Research Industrial Good Independent Agency Data Tape
Unable to display preview. Download preview PDF.
- Robert M. Worcester and John Downham (as above, op. cit.).Google Scholar