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Small Business pp 159-173 | Cite as

Case Study C

Marketing Four Leisure Centres
  • Gary Davies
  • Kim Harris
Chapter
Part of the Macmillan Small Business Series book series

Abstract

By 1985 a shorter working week, earlier retirement and greater affluence amongst those in work had all led to a substained growth in leisure time and in the ability to pay for the goods and services with which to enjoy it. Somewhat in contrast, unemployment had risen to unprecedented levels, offering millions plenty of time, if not the disposable income, to enjoy their unsought opportunity for leisure activities.

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Copyright information

© Gary Davies and Kim Harris 1990

Authors and Affiliations

  • Gary Davies
  • Kim Harris

There are no affiliations available

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