Successfully Implementing Strategic Decisions

Abstract

Although strategy implementation is viewed as an integral part of the strategic management process, little has been written or researched on it. The overwhelming majority of the literature so far has been on the long-range planning process itself or the actual content of the strategy being formulated. We have so far been giving lip service to the other side of the coin, namely strategy implementation. Consequently, it is not surprising that after a comprehensive strategy or single strategic decision has been formulated, significant difficulties are often encountered during the subsequent implementation process.