The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.
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Theodore Levitt, ‘Marketing Myopia’, reprinted as an HBR Classic, September–October 1975, p. 26.
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© 1989 Macmillan Publishers Limited
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Porter, M.E. (1989). How Competitive Forces Shape Strategy. In: Asch, D., Bowman, C. (eds) Readings in Strategic Management. Palgrave, London. https://doi.org/10.1007/978-1-349-20317-8_10
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-51809-0
Online ISBN: 978-1-349-20317-8