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Readings in Strategic Management pp 133–143Cite as

How Competitive Forces Shape Strategy

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Abstract

The essence of strategy formulation is coping with competition. Yet it is easy to view competition too narrowly and too pessimistically. While one sometimes hears executives complaining to the contrary, intense competition in an industry is neither coincidence nor bad luck.

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Notes

  1. Theodore Levitt, ‘Marketing Myopia’, reprinted as an HBR Classic, September–October 1975, p. 26.

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Authors
  1. Michael E. Porter
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Editor information

Editors and Affiliations

  1. School of Management, Open University, UK

    David Asch

  2. School of Management, Cranfield Institute of Technology, UK

    Cliff Bowman

Copyright information

© 1989 Macmillan Publishers Limited

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Porter, M.E. (1989). How Competitive Forces Shape Strategy. In: Asch, D., Bowman, C. (eds) Readings in Strategic Management. Palgrave, London. https://doi.org/10.1007/978-1-349-20317-8_10

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