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Marketing pp 26-35 | Cite as

Where Marketing Begins

  • Robert G. I. Maxwell
Chapter
Part of the Macmillan Professional Masters book series

Abstract

The figure of ‘Justice’ on the rooftop of the Old Bailey in London holds a sword in one hand and a pair of scales in the other — you must have seen her, if not for real then at least on your television screen. These two symbols, the sword and the balances, are not inappropriate for marketing.

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Copyright information

© Robert G. I. Maxwell 1989

Authors and Affiliations

  • Robert G. I. Maxwell
    • 1
  1. 1.Croydon CollegeUK

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