From the Inside: An Interview with Three Women Fashion Designers

Abstract

Fashion remains one of the most visible signs of consumer culture. It is no longer only to be found in the pages of Vogue, or in girls’ and women’s magazines. As women’s interests are taken more seriously, fashion features are given much more extensive coverage in the popular press, in the Sundays, as well as in the ‘quality’ dailies. And the more media there is, the more spaces there are to be filled. Men, too, have decisively got in on the act. Football fans and inner-city casuals dodge the eyes of the police by masquerading as well-heeled, well-dressed city brokers. The less power people feel they can exert over their environment, the more they attempt to do over their own bodies. Fashion, after pop music, has always been the darling of the youth media, and as pop music and video become predictable, the focus has shifted increasingly to personal image, furniture — lifestyles.