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Small Business pp 60–100Cite as

Palgrave Macmillan

The Business Plan

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Part of the book series: Macmillan Small Business Series ((SBUI))

Abstract

One of the most important steps in establishing any new business is the construction of a business plan. It can help the owner/manager crystallise and focus his ideas. It can help him set objectives and give him a yardstick against which to monitor performance. Perhaps of more immediate importance, it can also act as a vehicle to attract any external finance needed by the business. It can convince investors that the owner/manager has identified high growth opportunities, and that he has the entrepreneurial flair and managerial talent to exploit that opportunity effectively, and that he has a rational, coherent and believable programme for doing so.

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Select Bibliography

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Authors
  1. Jim Dewhurst
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  2. Paul Burns
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Copyright information

© 1989 Jim Dewhurst and Paul Burns

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Cite this chapter

Dewhurst, J., Burns, P. (1989). The Business Plan. In: Small Business. Macmillan Small Business Series. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-19657-9_5

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