The Business Plan

  • Jim Dewhurst
  • Paul Burns
Part of the Macmillan Small Business Series book series (SBUI)


One of the most important steps in establishing any new business is the construction of a business plan. It can help the owner/manager crystallise and focus his ideas. It can help him set objectives and give him a yardstick against which to monitor performance. Perhaps of more immediate importance, it can also act as a vehicle to attract any external finance needed by the business. It can convince investors that the owner/manager has identified high growth opportunities, and that he has the entrepreneurial flair and managerial talent to exploit that opportunity effectively, and that he has a rational, coherent and believable programme for doing so.


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Select Bibliography

  1. Department of Industry, Helping Small Firms Start Up and Grow: Common Services and Technical Support, HMSO, 1982.Google Scholar
  2. C. Barrow, The Small Business Guide, BBC Publications, 1983.Google Scholar
  3. Department of Industry (Small Firms Division), Starting up a New Business, 2nd edn, HMSO, 1982 (free).Google Scholar
  4. Croner’s Reference Book for the Self Employed and Small Business (annual), Croner Publications.Google Scholar
  5. The Small Business Kit, 2nd edn, National Extension College, 1982.Google Scholar
  6. The Daily Telegraph Guide — Working for Yourself (annual), Kogan Page.Google Scholar
  7. M. Mogano, How to Start and Run Your Own Business, Graham & Trotman, 1982.Google Scholar
  8. Sara Williams, The Lloyds Bank Small Business Guide, Penguin, 1987.Google Scholar
  9. Derek Waterworth, Small Business: Marketing for the Small Business, Macmillan, 1987.CrossRefGoogle Scholar
  10. Peter Gorb, Philip Dowell and Peter Wilson, Small Business Perspectives, Armstrong Publishing, 1981.Google Scholar
  11. Burns and Dewhurst (eds), Small Business and Entrepreneurship, Macmillan, 1988.Google Scholar

Copyright information

© Jim Dewhurst and Paul Burns 1989

Authors and Affiliations

  • Jim Dewhurst
  • Paul Burns

There are no affiliations available

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