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The Business Plan

  • Jim Dewhurst
  • Paul Burns
Chapter
Part of the Macmillan Small Business Series book series (SBUI)

Abstract

One of the most important steps in establishing any new business is the construction of a business plan. It can help the owner/manager crystallise and focus his ideas. It can help him set objectives and give him a yardstick against which to monitor performance. Perhaps of more immediate importance, it can also act as a vehicle to attract any external finance needed by the business. It can convince investors that the owner/manager has identified high growth opportunities, and that he has the entrepreneurial flair and managerial talent to exploit that opportunity effectively, and that he has a rational, coherent and believable programme for doing so.

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Select Bibliography

  1. Department of Industry, Helping Small Firms Start Up and Grow: Common Services and Technical Support, HMSO, 1982.Google Scholar
  2. C. Barrow, The Small Business Guide, BBC Publications, 1983.Google Scholar
  3. Department of Industry (Small Firms Division), Starting up a New Business, 2nd edn, HMSO, 1982 (free).Google Scholar
  4. Croner’s Reference Book for the Self Employed and Small Business (annual), Croner Publications.Google Scholar
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  11. Burns and Dewhurst (eds), Small Business and Entrepreneurship, Macmillan, 1988.Google Scholar

Copyright information

© Jim Dewhurst and Paul Burns 1989

Authors and Affiliations

  • Jim Dewhurst
  • Paul Burns

There are no affiliations available

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