Standardising Production and Consumption, 1915–25
During the decade that followed the introduction of the feature film, the movie business, as we have seen, ceased to comprise firms that were very much the creation of an individual who remained in touch with, and controlled directly, all that he had set up. Instead companies grew so large, employed so many staff, and directed their activities so widely both in territory and in the range of their business, that they became corporate enterprises. In the process they lost a good deal of their freedom to act on the impulse of their owners. Now they began to find themselves obliged to respect various requirements of their new financial partners, the bankers and brokers, including in particular the maintenance of profitability. Since large corporations have commitments to ongoing expenditure which they cannot without difficulty shed (commitments among other things to salaries and wages, rents and rates, power bills, depreciation and maintenance), they have to ensure that they bring in as a matter of routine at least sufficient income to meet these obligations.
KeywordsStandardise Production Film Industry Feature Film American Industry Overseas Market
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Notes and References
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