Abstract
In Chapter 1 it was noted that there are relatively few indigenous marketers in developing countries if a ‘marketer’ is defined as someone who understands and applies marketing in order to create, build and maintain beneficial relationships with target markets. Conditions such as a sellers’ market, poor distribution, constraining cultural factors, lack of marketing expertise and finance tend to encourage limited horizons. Yet there is a need for such people to become more creative at national and international levels, and governments are giving increasing emphasis to stimulating the private sector generally.
This is a preview of subscription content, log in via an institution to check access.
Preview
Unable to display preview. Download preview PDF.
References
Adams, K. A. (1970) ‘Resource Utilisation by Meat Retailers in a Developing Economy’. Business Perspectives, 6, 2, pp. 10–17.
Allen, L. L. (1973) ‘Factors Affecting the Profitability of Small Firms’ in Carson (ed.) The Vital Majority, pp. 241–52.
Anderson, E. E. (1970) ‘Retail Pull: A Source of Economic Stability and Growth for Developing Nations’, Journal of Retailing, 49, 4, pp. 24–30.
Bolton, J. E. (1971) Small Firms: Report of the Committee of Inquiry on Small Firms (London: HMSO).
Boswell, J. (1972) The Rise and Decline of Small Firms (London: Allen & Unwin).
Bramley, G. (1978) Local economic initiatives WPI School for Advanced Urban studies, University of Bristol.
Brannen, W. (1980) Successful Marketing for your Small Business (Englewood Cliffs, New Jersey: Prentice-Hall Inc.)
Cleland, S. (1955) The Influence of Plant Size on Industrial Relations. Research Report Series No. 89, Princeton University.
Davies, J. R. and Kelly, M. (1972) Small Firms in the Manufacturing Sector, Research Report No. 3, Committee of Inquiry on Small Firms (London: HMSO).
Davies, J. R., Ryan, G. A. and Noonan, A. C. (1982) ‘Marketing Research: Some Basics for Small Business’, Journal of Small Business Management, vol. 20, no. 3, July, pp. 62–66.
Epsy, J. L. (1972) ‘Some Notes on Business and Industry in Hong Kong’, Chung Chi Journal, 11, 1, April–May, pp. 172–81.
Financial Times 23 Jan. 1985 ‘Retrenchment causes a bout of frayed nerves’, Arabic Trading, p. 19 (M. Field); 3 June 1985 ‘India: Business Management Styles’ (J. Elliott); 24 Feb. 1986 Nigeria Supplement, p. 15; 21 Oct. 1986 Swiss Fund for Panama Projects, p. 16 (J. Wicks).
Food and Agricultural Organisation (1982) The Private Marketing Entrepreneur and Rural Development, FAO, Agricultural Services Bulletin.
Ford, D. and Rowley, T. P. (1979) ‘Marketing and the small industrial firm’, Management Decision, vol. 17, no. 2, pp. 144–57.
Golby, C. W. and Johns, G. (1971) Attitude and Motivation, Research report No. 7, Committee of Inquiry on Small Firms (London: HMSO).
Goldman, A. (1974) ‘Outreach of Consumers and the Modernisation of Urban Food Retailing in Developing Countries’, Journal of Marketing, 38, October, pp. 8–16.
Goldman, A. (1981) ‘Transfer of a Retailing Technology into the Less Developed Countries: The Supermarket Case’, Journal of Retailing, 57, 2, 5–29.
Hoffman, O. G. (1982) ‘A Policy Programme for the Mixed Economy’ in Thorelli H. B. and Sentell, G. D. (eds) Consumer Emancipation and Economic Development pp. 267–84.
Hofheinz, J. R. and Calder, K. E. (1982) The Eastasia Edge (New York: Basic Books).
House, R. (1986) ‘Keeping it simple for the Third World’, South, February, p. 47.
Howell, D., Frazier, G. L. and Stephenson, P. R. (1980) ‘Using Industry Data in Small Business Decision Making: Potential Problems’, Journal of Small Business Management, vol. 20, no. 2, April, pp. 45–56.
Jackson, H. H., Hawes, D. K. and Hertel, F. M. (1979) ‘Pricing and advertising practices in small retail businesses’, American Journal of Small Business, vol. 4, no. 2, pp. 22–35.
Johns, T. (1976) ‘Where Smallness Pays’, Management Today, July, pp. 60–63.
Johnson, P. (1978) ‘Policies towards small firms: Time for Cautiori’, Lloyds Bank Review, 129, pp. 1–11.
Kaplan, A. D. H. (1948) Small Business: Its Place and Problems (New York: McGrawHill Book Company).
Kaynak, E. (1979) ‘A Refined Approach to the Wheel of Retailing’, European Journal of Marketing, 13, 7, pp. 237–45.
Lamont, L. M. (1972) ‘Marketing Industrial Technology in the Small Business’, Industrial Marketing Management, 4, pp. 38–96.
Moreau, J. F. (1980) Effective Small Business Management (Chicago: Rand McNally College Publishing Co.).
Nelson, R. E. (1984) ‘Training Needs of the Small Enterprise Section in Asia’, Journal of Small Business Management, vol. 18, no.4, pp.1–7.
Stancil, J. M. (1981) ‘Realistic criteria for judging new ventures’, Harvard Business Review, Nov–Dec, pp. 60–72.
Thorelli, H. B. (1981) ‘Consumer Policy for the Third World’, Journal of Consumer Policy, 3, pp. 197–211.
Thorelli, H. B. and Sentell, G. D. (1982) Consumer Emancipation and Economic Development: The Case of Thailand (Greenwich, Connecticut: JAI Press Inc.).
Woodruff, A. M. and Alexander, T. G. (1958) Success and Failure in Small Manufacturing (University of Pittsburg).
Author information
Authors and Affiliations
Copyright information
© 1988 Joanna Kinsey
About this chapter
Cite this chapter
Kinsey, J. (1988). Marketing by the Individual. In: Marketing in Developing Countries. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-19147-5_9
Download citation
DOI: https://doi.org/10.1007/978-1-349-19147-5_9
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-42116-1
Online ISBN: 978-1-349-19147-5
eBook Packages: Palgrave Business & Management CollectionBusiness and Management (R0)