Abstract
The rise of a mass electorate over the last century, with no countervailing rise in the parties’ resources to deal with it, has resulted in ever less emphasis on personal contact with the individual voter, and ever greater reliance on the mass media, above all on television. Increasingly, technology has concentrated power over election campaigns in the hands of national party managers.
This chapter owes a great deal to the work of Kevin Swaddle and Peter Wells.
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Notes
see M. Pinto-Duschinsky, ‘Last minute charge by the Head Office Big Spenders’, Financial Times, 23 October 1987.
see also M. Pinto-Duschinsky, article in Parliamentary Affairs, 1985.
I. Crewe and M. Harrop (eds), Political Communications: the 1983 Election Campaign (Cambridge, 1986)
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© 1988 David Butler and Dennis Kavanagh
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Butler, D., Kavanagh, D. (1988). Constituencies. In: The British General Election of 1987. Palgrave Macmillan, London. https://doi.org/10.1007/978-1-349-19143-7_10
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DOI: https://doi.org/10.1007/978-1-349-19143-7_10
Publisher Name: Palgrave Macmillan, London
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