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Social and psychological influences

  • Cliff Bowman
  • David Asch
Chapter

Abstract

In Chapter 1 we emphasised the distinction between descriptive and prescriptive approaches to strategy-making. In our exploration of systematic approaches to strategy-formulation (Chapters 3–8) a variety of tools and techniques have been presented which theorists and practitioners believe can help firms to make better strategic decisions. In this chapter we consider a range of social psychological factors that may affect decision-making within the firm. These influences are grouped into individual, group and organisational factors, but before we consider these, some general points should be made.

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References

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Copyright information

© Cliff Bowman and David Asch 1987

Authors and Affiliations

  • Cliff Bowman
    • 1
  • David Asch
    • 2
  1. 1.Cranfield School of ManagementUK
  2. 2.The Open UniversityUK

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