In Chapter 1 we emphasised the distinction between descriptive and prescriptive approaches to strategy-making. In our exploration of systematic approaches to strategy-formulation (Chapters 3–8) a variety of tools and techniques have been presented which theorists and practitioners believe can help firms to make better strategic decisions. In this chapter we consider a range of social psychological factors that may affect decision-making within the firm. These influences are grouped into individual, group and organisational factors, but before we consider these, some general points should be made.
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