Strategic Possibilities

  • W. Stewart Howe


In Chapter 2 we discussed corporate objectives, and in Chaper 3 the analysis of the external environment of the business and the assessment of the firm’s resources. When a firm has completed this analysis it should have developed a clear idea of its financial objectives, refined if necessary on the basis of any feedback into the process of determining these objectives from the environment and business resource assessments. The business should also at this stage have a full understanding of the product-market areas open to it on the basis of its unique capabilities. The firm is thus now in a position to move towards a decision on the choice of strategy to be adopted in achieving its goals. The purpose of this chapter is to indicate the range of strategic possibilities open to businesses. A broad description of these is offered here while some individual strategies are analysed in greater detail in Part II of this text (Chapters 7–12). On the basis of our description of individual strategies and its market circumstances, the firm should then be able to match its strategy to the market conditions; and techniques for achieving this are examined in Chapter 5.


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Copyright information

© W. Stewart Howe 1986

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  • W. Stewart Howe

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