The National Campaign

  • David Butler
  • Paul Jowett

Abstract

Because it was a nationwide event, the Euro-campaign tended to be judged as though it was a general election. On those terms it was a fiasco. Most of the activities that characterise a Westminster contest were carried out in some form — but on a scale so different that comparison became absurd. What was lacking among the politicians, the public and, above all, the media was any sense that the election was deciding anything important.

Keywords

Europe Income Beach Expense Hunt 

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Copyright information

© David Butler 1985

Authors and Affiliations

  • David Butler
    • 1
  • Paul Jowett
    • 1
    • 2
  1. 1.OxfordUK
  2. 2.Center for Business StrategyLondon Business SchoolUK

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