Business can be studied from a variety of angles, though traditionally training has been compartmentalised in such convenient pockets of study as economics, statistics, accounting and law. Recently however, the demarcation lines have been under scrutiny and have been substantially revised, at least on those courses under the auspices of the Business Education Council. Controversy is inevitable when changes of such a magnitude are introduced, particularly in an academic world where specialist knowledge and skills are understandably at a premium. However, it is worth noting that the study boundaries and the changes in emphases were introduced only after lengthy discussions between academics and those actively involved in the business world. Indeed, the redrawn parameters are to a large extent the result of pressures on the educational system by those in business who absorb the products of the academic mix. Concern remains — as it should. There are those who welcome the new approach. There are those who disapprove. Yet the case studies which follow here are related to a development which should prove less controversial. It seems reasonable to suggest that there should be a substantial integrative element in any course of study devised for business training.
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