• R. R. Pitfield
Part of the Macmillan Master Series book series


Both consumers and sellers are affected by advertising. Sellers must first make their products known as they may then have to persuade consumer to buy their products in preference to those of other sellers. Consumers, at whom advertising is aimed, require information, but there is the possibility of deception in the ways they are persuaded. There are therefore moral as well as practical considerations in the practice of advertising.


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© R. R. Pitfield 1982

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  • R. R. Pitfield

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