Marketing practitioners may find their work made more difficult by the fact that firms often have conflicting aims or goals and in the attempt to reach those goals, strategies which cut across each other are often employed. Consider the following simple example.
KeywordsMarket Share Cash Flow Avoidance Goal Efficient Firm Credit Period
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- 16.H. I. Ansoff and J. Stewart, ‘Strategies for a Technology-based Business’, Harvard Business Review, November-December 1967.Google Scholar
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