Introduction

  • Jacques Henri Horovitz

Abstract

Comparative management continues to be an area calling for exploration. In fact, authors who advance the view that manage­ment is culture-bound have been contradicted by both the defendants of the ‘universal’ approach to management — implying the cross-border transferability of management principles — and the defendants of the ‘individualistic’ approach implying that management basically is a personal matter.

Keywords

Europe Marketing Harness 

Preview

Unable to display preview. Download preview PDF.

Unable to display preview. Download preview PDF.

Copyright information

© Jacques Henri Horovitz 1980

Authors and Affiliations

  • Jacques Henri Horovitz

There are no affiliations available

Personalised recommendations