Bultman Automobiles, Inc.
William Bultman, the part-owner and manager of an automobile dealership, felt the problems associated with the rapid growth of his business were becoming too great for him to handle alone. (See Exhibit 1 for current financial statements.) The reputation he had established in the community led him to believe that the recent growth in his business would continue. His long-standing policy of emphasising new car sales as the principal business of the dealership had paid off, in Mr Bultman’s opinion. This, combined with close attention to customer relations so that a substantial amount of repeat business was available, had increased the company’s sales to a new high level. Therefore, he wanted to make organisational changes to cope with the new situation. Mr Bultman’s three ‘silent partners’ agreed to this decision.
KeywordsWholesale Price List Price Service Department Blue Book Automobile Dealer
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