Abstract
It might appear pedantic or Worse to enquire, at the beginning of a market research project, why it is being carried out. To ask such a question appears to imply that it may be either unnecessary or even misdirected. There are circumstances, however, when the question should be asked.
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© 1977 James M. Livingstone
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Livingstone, J.M. (1977). Some Preliminary Considerations. In: A Management Guide to Market Research. Macmillan Studies in Marketing Management. Palgrave, London. https://doi.org/10.1007/978-1-349-15787-7_9
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DOI: https://doi.org/10.1007/978-1-349-15787-7_9
Publisher Name: Palgrave, London
Print ISBN: 978-0-333-22677-3
Online ISBN: 978-1-349-15787-7
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