Pricing pp 93-98 | Cite as

Product-Line Pricing

  • F. Livesey
Chapter
Part of the Macmillan Studies in Marketing Management book series (STMM)

Abstract

The vast majority of firms are concerned with product-line pricing, since they produce more than one product or at least more than one version (size, colour, etc.) of a given product. To some extent the pricing of a product line is amenable to the analysis presented in previous chapters. The firm may for instance set the prices of its various products on the basis of the cost of those products, using either a full cost or a contribution approach. Alternatively it may take as its starting point the price of competing products.

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Further Reading

  1. J. Dean, Managerial Economics (London: Prentice-Hall, 1961) ch. 8.Google Scholar
  2. D. V. Harper, Price Policy and Procedure (New York: Harcourt, Brace & World, 1966) ch. 6.Google Scholar
  3. B. Taylor and G. Wills (eds), Pricing Strategy (London: Staples, 1969) ch. 39.Google Scholar

Copyright information

© F. Livesey 1976

Authors and Affiliations

  • F. Livesey

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