Pricing pp 128-145 | Cite as

Legal Constraints on Pricing Decisions

  • F. Livesey
Part of the Macmillan Studies in Marketing Management book series (STMM)


In most countries pricing decisions are constrained, either directly or indirectly, by the legal framework. In this chapter we discuss the most important features of the constraining legislation in the United States, the United Kingdom, and the European Economic Community. We begin with the United States because it has the longest history of significant constraints on pricing decisions.


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Further Reading

  1. E. T. Grether, ‘Pricing Practices and Anti-Trust’ in Prices: Issues in Theory, Practice and Public Policy, ed. A. Phillips and D. E. Williamson (Philadelphia: University of Pennsylvania Press, 1967).Google Scholar
  2. A. D. Neale, The Anti-Trust Laws of the U.S.A., 2nd edn (Cambridge: Cambridge University Press, 1970).Google Scholar
  3. J. F. Pickering, Industrial Structure and Market Conduct (London: Martin Robertson, 1974) chs 12, 15.Google Scholar
  4. D. V. Harper, Price Policy and Procedure (New York: Harcourt, Brace & World, 1966) ch. 4.Google Scholar
  5. R. A. Lynn, Price Policies and Marketing Management (Homewood, Illinois: Irwin, 1967) chs 12, 16.Google Scholar

Copyright information

© F. Livesey 1976

Authors and Affiliations

  • F. Livesey

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