The history of opinion polling in Britain

  • David Broughton
Part of the Contemporary Political Studies Series book series (CONTPOLSTUD)


This opening chapter looks at the history of opinion polling in Britain, taking in the principal developments in polling from the 1930s onwards as well as considering the latest changes affecting polling practice, particularly the technological innovations during the 1980s. The chapter is relatively brief because more detailed histories are already easily available, specifically those of Worcester (1983: chapter 4; 1991: parts I and II) and Marsh (1982: chapter 2).


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Copyright information

© David Broughton 1995

Authors and Affiliations

  • David Broughton
    • 1
  1. 1.School of European StudiesUniversity of Wales College of CardiffUK

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